JanSport, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, today announced its third annual Battle of the Bands competition in conjunction with Sonicbids, the website that helps bands get gigs and promoters book the right bands.

Now through Nov. 1, 2010, amateur, unsigned bands who have submitted to SXSW are invited to submit a song, photo, video and bio for the chance to win the JanSport Battle of the Bands contest. Once you’ve submitted to SXSW at www.sonicbids.com/sxsw, you will receive further instructions from Sonicbids on how to make your free submission to the JanSport Battle of the Bands competition. Following public submissions, JanSport and Sonicbids will nominate the top 50 semifinalists. From Nov. 17 – Dec. 17, the public can vote for their favorite band and determine the top 10 finalists. The top ten finalists will be revealed on Jan. 3, 2011. Of those 10 finalists, JanSport, in conjunction with Sonicbids, will select the grand prize winner who will be revealed on Jan. 25, 2011.

Each one of the top ten finalists will receive a JanSport prize package consisting of a JanSport original Right Pack and luggage set. The contest’s grand prize winner will receive JanSport’s Right Pack and luggage set, in addition to a 3 day, 2 night trip for the band to Austin, Texas and the opportunity to play the Sonicbids Official Party at SXSW 2011 presented by JanSport.

“Self expression has always been at the core of the JanSport Brand, and this competition truly allows us to embrace that attribute via music,” said Ann Daw, marketing director for JanSport. “Last year’s Battle of the Bands was a huge success and an incredible experience for us as we became exposed to so many talented musicians and we’re looking forward to partnering with Sonicbids this year, as we start the process all over again.”

“Consumer brands like JanSport are tapping into the indie music scene more and more as emerging artists have very strong and powerful connections with their fanbases. It has always been our mission to align Sonicbids with brands that can help take our members’ careers to the next level,” said Panos Panay, founder and CEO, Sonicbids. “We’re excited to team up with JanSport again this year to engage our artists’ fans in selecting a band for Sonicbids Official SXSW Party. Nearly three thousand avid music fans attended last year and we’re looking forward to the talent discovered through this year’s battle.”

The 2011 South by Southwest music festival will be held March 16-20 in Austin, TX.

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